Lutea
Premium rigid core waterproof flooring — Armstrong's flagship 2026 launch.
Heritage Brand — 150+ Years
Armstrong is a heritage brand in the flooring industry — 150+ years strong. We install Armstrong hardwood, laminate, luxury vinyl, VCT, sheet vinyl, and linoleum across New Jersey.
Armstrong is a leader in the design and manufacture of floors and ceilings. What was founded more than 150 years ago as a tiny two-man cork-cutting business in Pittsburgh has grown to become Armstrong World Industries, Inc. — a global, multi-billion dollar corporation with thousands of employees around the world. Armstrong’s brand names include Armstrong, Bruce, HomerWood, and T. Morton flooring.
Armstrong offers hundreds of floor covering options. Armstrong hardwood floors are available in many popular species from classic oak to exotic tropical hardwoods. Armstrong luxury vinyl features a variety of tile, stone, slate and wood looks. The lineup also includes stylish easy-to-clean vinyl sheet, vinyl composition tile (VCT), laminate, and linoleum.
Better Homes & Gardens named Armstrong Duality Premium high-definition vinyl flooring one of the 30 Most Innovative Products of 2012. The Chicago Athenaeum and The European Centre for Architecture Art Design and Urban Studies presented Armstrong with the 2011 Good Design Award for their Marmorette linoleum. Armstrong has withstood the test of time thanks to their unwavering devotion to their operating principles.
Today the Armstrong Flooring brand is part of AHF Products, which acquired the business in 2022 and continues to manufacture its commercial resilient lines in U.S. plants. For hospitals, medical offices, and schools, the collections we install most are Medintone and MedinPure homogeneous sheet, Natralis homogeneous sheet, and Zenscape heterogeneous sheet. Medintone, MedinPure, and Zenscape are finished with Armstrong’s Diamond 10® Technology — a patented coating made with cultured diamonds that shrugs off scratches, stains, and scuffs, and never needs polish.
What sets these floors apart in healthcare and education is how they go in: our installers heat-weld every seam and can flash-cove the sheet up the wall, creating a sealed, easy-to-sanitize surface for spaces where infection control drives the spec. For projects with strict material-health requirements, MedinPure is Armstrong’s PVC-free homogeneous sheet — FloorScore certified, backed by a Declare label, and formulated without plasticizers, ortho-phthalates, halogens, or isocyanates. Every collection in our live catalog carries FloorScore certification plus published EPD and HPD documentation.
A Preview From the Full Catalog
This is a peek — the full Armstrong Vinyl catalog contains 4 collections and 89 color options, with search and filters so you can narrow down to exactly the look you want. Every collection is available through our NJ showroom with professional installation.
Browse the Full Armstrong Vinyl Catalog (4 Collections) →
Heads up — the cards above are a curated featured selection, not the full catalog.
New Jersey & NYC/Manhattan. Mobile Store to Your Front Door® residential sales, measure, and installation across all 21 NJ counties plus Manhattan.
Ships nationwide. We can drop-ship brand-name product anywhere in the United States. (Material only — local installation not included outside NJ/NYC.)
Coast to coast. We service large commercial clients (LA Fitness, Nike, IKEA, GAP, Old Navy, etc.) anywhere in the country. Contact us for commercial rollouts.
“We specified Armstrong VCT for a 6,000-sq-ft warehouse office. My Way Carpet handled the install on a weekend turnaround and the floor looks factory perfect.”— Facilities Manager — Union County, NJ
Phone-first. We’ll qualify your project, bring samples to your door, and quote on the spot.
